“Unlike you, Mr Perch, I can’t move
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South East Asia or China…” Fairisle blogs,
only in Get Connected
The evolution of consumer tech retail:
A decade of change
Daniel Todaro, managing director, Gekko
27 May 19:10
Even a casual observer can see how the in-store retail experience has altered in terms of consumer tech products over the past decade. Since 2002 we have seen an inexorable rise of desirable, lifestyle-led personal media and computer brands, and subsequent growing consumer demands for design alongside functionality loom large over the personal technology sector. How these brands have chosen to communicate with their customers has similarly altered to fit this new landscape – through advertising and product lines, but notably how they present themselves in the store environment. read more...
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