LG and Sky announcement at IFA Berlin
Companies form partnership to bring 3D TV to UK market
Ahead of the launch of Sky 3D, Europe’s first dedicated 3D channel, Sky and LG have confirmed a 3D partnership. Sky is formally endorsing LG as its first choice for 3D TVs due to the wide range of products covering both passive and active 3D technology.
The partnership will involve LG and Sky embarking on a joint marketing campaign aimed at promoting awareness of 3D to consumers through education and demonstrations, furthering the initiative that has already seen over a million people enjoy 3D TV in pubs and clubs across Britain. From October 1st Sky will start broadcasting live coverage of the Ryder Cup from Celtic Manor, and will promote LG’s full and extensive range of 3D TVs to the 2.9 million customers who already have a Sky+ HD box and are therefore 3D ready. The Sky 3D channel will also feature movies, documentaries, entertainment as well as sports from October.
Stephen Gater, Head of Marketing LG Home Entertainment Company, said: “Making 3D technology a genuine reality in people’s homes relies on the pairing of great hardware and compelling content. Our partnership with Sky recognises just this. Together we are committed to educating consumers about our full 3D TV range and demonstrating how they can best view the new content that will be available to them in the home.”
Hilary Perchard, Sky’s Director of Product Management, added: “We’re delighted to have entered into this partnership with LG. We believe in giving customers choice and as the only manufacturer so far committed to both active and passive TVs, we believe LG has the breadth of product to offer a 3D TV experience for all Sky customers. We will work alongside LG in helping raise interest and awareness of 3D as we build up to and beyond the launch of Sky 3D.”