BEKO and Finish in joint promotion
Mums targeted in print and web campaign
Beko has teamed up Reckitt Benckiser to deliver a series of promotional activities that highlight the brands’ latest dishwashing solutions. The initiative is part of Beko’s ongoing strategy to target mums and families and commences with joint advertorials running in a range of popular parenting titles such as Mother & Baby. Readers will be in with a chance of winning a quality Beko dishwasher plus 12 months’ supply of Finish Quantum tablets.
Beko is also running a complimentary competition on its website offering consumers the opportunity to win a Beko DSFN6830 dishwasher and a year’s supply of Finish Quantum tablets.
The dishwasher is equipped with a hygiene programme that kills 99.9% of bacteria on the 70°C programme, adding an extra level of protection for babies’ bottles. The product has a speedy 58-minute programme and is A+AA-rated, using around 10% less energy than a standard A-rated model and just 10 litres of water per wash.
The campaign concludes with online advertising activity on leading websites such as Netmums, Bounty, Mumsnet, Emma’s Diary and Babycentre as well as sponsored ads on Facebook.