Smeg adds Eire to Bodel’s distribution portfolio
Exclusive agreement covers all of Ireland from 1st August
Smeg has announced the appointment of Bodel Distributors as its exclusive distributor for Ireland, following 13 years of successful distribution of the brand in Northern Ireland. The agreement to cover the Republic commences 1st August this year.
Smeg UK Sales Director Mike Giddings said: “Bodel has been an excellent partner of ours for many years and we are confident that they will continue to do a great job for us in their extended territory. 2012 is exciting for us with the launch of the new 80 cm wide FAB50 fridge freezer and the ‘Victoria’ TR4110 110 cm traditional range cooker. We look forward to continuing the development of the Smeg brand in Ireland, supported through Bodel.”
“Smeg is such an iconic brand, and opens up many more doors for us,” added Bodel Sales Director John Leckey. “We are delighted to be expanding our Smeg offering to include our Republic of Ireland portfolio.”